Discover the hidden attribution gaps costing startups $2K-7K annually in wasted marketing spend.
Get a free marketing KPI audit to identify your tracking gaps
We'll analyze your current marketing setup to identify where tracking is missing and what data you're losing out on.
We'll implement precise event tracking for all your critical conversion points so you know exactly what's driving results.
We'll set up GA4 properly so you have accurate data flowing in from day one, with all the right conversions and events tracked.
After helping dozens of companies discover they were losing thousands annually to tracking gaps, I built MarTech Spark to make attribution audits accessible to every startup.
I spent over a decade in digital marketing—from building WordPress sites to managing $10,000+ ad spend campaigns. Along the way, I noticed a pattern: nearly every startup I worked with had the same problem. They were spending thousands on marketing but had no idea which channels actually worked. Their tracking was broken, incomplete, or non-existent.
I realized this wasn't a knowledge problem—it was a systems problem. Most founders don't have time to become GA4 experts. So I decided to build MarTech Spark to solve this once and for all. Now, I help startups get clarity on their marketing performance without the headache.
"Paul is the ultimate professional. He was always there when I needed him. His technical skills are superior. He trained me on various things extremely well. And he was a calming force and always in my corner. When I went out independently, I did so knowing Paul was there for me. He was a client and a colleague, and simply a great person. I completely recommend him."
Marc Berman
"Paul was always willing to jump in and help. He kept our business in line regarding our data, business planning, and sales forecasting."
Victoria Blake
"I cannot speak highly enough of Paul. He came to the company at a time when we needed all hands on deck for projects. Not only did he bring professionalism, but he could be relied on for anything. In the years I've worked with him, I have never heard him complain. He is always ready, willing and able to help anyone out and has always gone the extra mile. He was a leader on the team and his knowledge of marketing, development, design, customer service and so much more impressed not only his teammates and managers but also the teams around us."
Jess Belmonte
"Their performance as Lead Digital Marketer was outstanding. They consistently drove traffic, leads, and sales with effective marketing strategies. They optimized campaigns, managed content, and worked well with the team, all while staying on top of industry trends. Their efforts significantly boosted brand visibility and business growth."
David Gruber
Years of Digital Marketing Experience
Proven Track Record of ROAS
Digital Marketing Certifications
Get your free marketing KPI audit and discover exactly where your tracking gaps are costing you money.
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